You know those annoying little ads that pop up on your pc. Yeah, we used to face that everyday. I use firefox, which pretty much solves those annoying little pop up issues. Well, sadly, there’s no web browser in real life to shield your eyes from advertising billboards and the likes. Well, not until the Pop Down Project came about. Ok, so you can’t click the advert away, but with just a small little X, this movement does say quite a lot: the public does not approve of these ads invading their space. Brilliant!